Brand Identity & Business Plan Development.

The challenge
Essentia Living set out to create Canada’s first flagship longevity center, blending cutting-edge science, holistic practices, and luxury experiences. Inspired by world-class models like Chenot Palace, Canyon Ranch, and Ultrawellness Center, their mission was clear: extend healthspan, not just lifespan. They needed a compelling brand identity and strategic business plan to position themselves as pioneers of longevity in Québec and beyond.

Our Approach
Vas Digital partnered with Essentia Living through an intensive 40-day coaching program designed to lay the foundation of their brand and business. Our process involved deep discovery sessions, research, and creative exploration to bring clarity, direction, and cohesion to the brand vision.

Key focus areas included

• Brand Identity Development → Defined Essentia Living’s unique positioning as “Le futur de la longévité au Québec.” Built a brand story that seamlessly unites science, holistic wisdom, and luxury.

• Market Research & Competitive Benchmarking → Studied international leaders in longevity and wellness to craft a differentiated positioning for the Canadian market.

• Messaging & Mission Articulation → Refined the mission to resonate with their personal core essence and their audience of 50+ women seeking vitality, health, and immersive retreat experiences.

• Business Plan Coaching → Structured the operational vision, programming (4, 7, and 14-day immersions), and growth roadmap to attract investors and strategic partners.

The Result
Jacinthe emerged from the 40-day program with a clear brand identity, business strategy, and investor-ready plan that positioned Essentia Living as innovators in the longevity and wellness space. Their brand now reflects both scientific authority and holistic luxury, setting the stage to become Québec’s leader in healthspan-focused retreats.

Services Provided
✦ Personal to professional one-on-one coaching
✦ Brand identity development & storytelling
✦ Market research & competitive analysis
✦ Messaging, mission & positioning strategy
✦ Business plan development & coaching
✦ Investor and partner presentation alignment