Logo & Brand Identity Design

The Challenge
American Biologics approached Vas Digital with a vision for a logo that would merge patriotism with medical innovation. The client wanted the American flag or its colors to be integrated with the visual essence of bone structure, reflecting the company’s focus on biologics and healthcare. A key request was to capture the organic shapes of real bone — including subtle “white holes” that mimic its natural structure — while keeping the design professional, clean, and timeless.

Our Approach
We began by studying anatomical references to understand the unique patterns of bone structure. From there, we explored how these organic details could be harmoniously merged with patriotic symbolism, ensuring the logo carried both scientific accuracy and brand resonance.

Our process included

• Developing mood boards that balanced medical precision with bold national symbolism.

• Experimenting with color palettes inspired by the American flag, ensuring they felt modern yet credible.

• Designing a logo system that could scale across applications — from medical packaging to digital platforms.

The Result
A logo that fuses the strength and integrity of bone structure with the colors and symbolism of the American flag.The design communicates both scientific credibility and brand patriotism, positioning American Biologics as a trusted leader in its field.

Services Provided
✦ Brand identity & logo design
✦ Creative concept development
✦ Visual storytelling & symbolism integration
✦ Design system for digital & print applications