Luxury Hospitality Marketing

The Challenge
As one of Qatar’s most prestigious luxury hotels, The St. Regis Doha needed to strengthen its positioning in a competitive market while maintaining the elegance and heritage of the St. Regis brand. With the upcoming 2017 rebranding and the Starwood–Marriott merger, it was crucial to ensure a seamless transition that aligned both digital and offline communications with the hotel’s luxury identity.

Our Approach
Vas Digital partnered with The St. Regis Doha to design and execute a comprehensive marketing communications strategy. We began with an in-depth brand audit, market research, and SWOT analysis to clarify positioning and identify opportunities for growth. Building from these insights, we crafted influential content campaigns, SEO-driven website updates, and regular press communications, all while cultivating a strong and cohesive digital identity across 13+ social media platforms.

In addition, we managed strategic influencer and media partnerships to expand brand reach and visibility. Our creative and strategic guidance played a central role in the successful 2017 rebranding of The St. Regis Doha and ensured a smooth alignment during the Starwood–Marriott merger.

The Result
The St. Regis Doha emerged with a revitalized brand identity, a cohesive digital presence, and a 300% growth in social media following. The hotel reinforced its reputation as a leader in luxury hospitality, successfully navigating a pivotal brand transition while expanding its reach and influence.

Services Provided
✦ Brand audit & market research
✦ Content strategy & social media management
✦ SEO & keyword optimization
✦ Press release & campaign creation
✦ Influencer & media partnerships
✦ Rebranding & brand identity alignment